Archive for November 5th, 2009
Motorola DROID Commercial!
With the X10 Sony Ericsson have gone from zero to hundred in a split second. While they may know their way around high-end devices, pulling off an undertaking such as the XPERIA X10 must have been a special challenge. And they have yet to get to the finish.
The thing is that Sony Ericsson XPERIA X10 is the first Android smartphone by Sony Ericsson. It’s also a Snapdragon first for the company, and they’ve even come up with a first of its kind proprietary Android UI. Making the X10 a reality seems like a long way full of potential pitfalls for a company that hasn’t still recovered from its financial woes.
But the XPERIA X10 or Rachael, or X3, or whatever it has been called in the long months of development, seems like a device that’s worth all the hard work.
Even more so, X10 will not be a solitary device but more of a high-flying start for a full-blown platform of Android devices with their own distinct interface and user experience. That kinda sounds familiar. A year and a half ago, we were again there listening to Sony Ericsson presenting the XPERIA X1 in much the similar words. Well, let’s hope they’ll have better luck with starting off and developing this new part of their portfolio this time.
